Small Business Guide: Effectively Preparing Your Business for those Last-Minute Christmas Sales
Christmas is just around the corner and although decorations have already gone up and the festive tunes have been playing on the radio for weeks already, it’s not too late to start your preparation ready for those last-minute festive shoppers.
One in ten people have admitted to buying their presents on Christmas Eve, so your business should get ready for customers looking to buy gifts right up until the final moment.
Knowing how to prepare for this last-minute Christmas purchasing can be tricky for an SME, especially if you haven’t experienced this busy sales period before. However, this handy edition of our ‘Small Business Guide’ can help you create a preparation list to make sure you’re ready for the late Christmas shoppers.
Last-Minute Sales and Offers
As we edge closer to the big day, introducing last-minute offers can be a good way to attract the attention of festive consumers to your business’s products or services. Whether it’s online or in-store, preparing for a last-minute rush could include introducing sales and discounts to help you shift your remaining stock and boost sales in the run up to Christmas Day.
So, how can your business prepare for this?
Increased Volumes of Orders
With increased consumer interest, you should consider how your business will deal with the potential increase in volume of orders. You’ll have already ordered your additional stock when getting ready for Christmas sales, but you may also want to make sure your supply chain can handle the increased activity in an efficient way.
This could include notifying your suppliers in advance about upcoming promotions and utilising a reliable delivery service to send your Christmas parcels, like our own Business Parcel deliveries that can help you send multiple parcels with ease, even during busy periods.
Considerations for Last-Minute Buys
An important thing to consider for ecommerce businesses is the final dates that you can deliver. Make sure the final dates for UK and international deliveries is in your calendar to ensure your customers receive their purchases before Christmas Day.
With UK and international express, premium and special collection and delivery services available from us throughout the entire Christmas period, if you choose us you can find a Christmas delivery service suitable for all those last-minute shoppers.
Another consideration is your packaging. Normal guidelines still apply on how to package your parcels safely (which you can find out more about with our handy parcel packing guide). That way, you can save your customers the stress of late or damaged items or gifts when you follow our packaging guidelines and use our reliable delivery services.
Of course, you’ll already be prepared for the festive season in terms of ordering additional stock and finding seasonal employees to deal with the Christmas rush. However, remember it doesn’t all come to an end on the 25th December. In 2016, shoppers were predicted to spend £2.95 billion on the high street and £900 million online on Boxing Day alone!
So, the after-Christmas sales could be a good opportunity to sell any additional stock you have left over. You may want to consider introducing offers during the period following Christmas as it may be beneficial for boosting your business sales, as well as serving the practical purpose of selling your leftover Christmas stock, ready for new products in 2018.
Christmas Preparation for 2018
Effectively preparing your business for last-minute sales can ensure your business makes the most out of the busiest shopping season of the year in the most efficient way possible. Make sure your customers receive the best service and that your business increases its festive sales, right the way through to Christmas Day and into Boxing Day too.
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