Black Friday 2018: A Survival Guide for Small Businesses

The Black Friday 2018 Small Business Survival Guide


Black Friday 2018 is just around the corner and now is the time to get your business ready for what can be a huge opportunity for more sales and additional revenue. This busy period can bring a number of challenges though, particularly if you’re not properly prepared.

So, to help you with this, we’ve put together this guide that highlights genuine concerns business owners can have about the Black Friday sales and what you can do to prevent them and make the most of this big retail event.

When is Black Friday 2018?

First and foremost, you need to know when Black Friday 2018 falls – so you know how much time you have to prepare!

Historically, Black Friday has always been the Friday after America has had Thanksgiving, which makes it Friday the 23rd of November this year.


The Top Five Business Concerns for Black Friday 2018

As a business owner, a big part of getting ready for Black Friday 2018 is to be aware of the potential issues you could encounter.

In addition to the obvious increased workload you’ll face, we carried out a survey to find out more specifically what the chief worries of UK business owners are during these sales.

Here’s what we discovered:

Black Friday Survival Advice

There are solutions for all of these concerns though and below we’ve addressed them to help make Black Friday 2018 a success for your business.

Select your Sales

You should look to keep things simple and offer your best-sellers during these sales, as you’ll know that there’ll be demand for these. This post by Daniel Bussius Consulting also has some useful tips you can use to select your sales. This post also stresses the importance of how and where to highlight your deals both online and in store, to help secure more interest.

Cover your Working Hours

Effectively deploying your teams to deal with the demands of this sales event goes beyond just adding more employees to the shift – you need to create a rota. Like much of your Black Friday 2018 planning, this needs to be done in advance, so start scheduling team members now and use these organisational tips from RotaCloud.

Use External Support

You could hire a web designer or technical support advisor to either manage the capacity of your website across the sales period, or to tell you what you need to do to accommodate a larger volume of site visitors.

You can also rid yourself of any concerns about your supply and your delivery demands by outsourcing these responsibilities to a provider like us. Not only can we handle these important processes, we also have a range of different services including National, International, Next Day and even Ecommerce delivery solutions. The latter can be hugely beneficial when managing online sales.

To add to this, we’ve got our own Black Friday offer. Simply enter the code BF40 at checkout and we’ll automatically apply a special 40% discount. Our offer applies to *TNT Direct 9am, 10am and 12pm services purchased via Better still, our offer runs from 19th November 2018 to 26th November 2018 and the code may be used multiple times during our offer period.

Offer Quality Customer Services

It’s worth noting that no matter how busy you might be, ensuring your customers have only the best experience with your business during the sales could help see them return to shop with you again.

In addition to this you could also feel the extra benefits this can bring. As this post explains, quality customer service can improve brand awareness, build trust and even reduce the chance of there being complaints and issues.

This is where your rota and shift scheduling are again very important, but all your teams should look to be as supportive and attentive to your in-house and online customers.

To help you in the coming weeks with your planning, you can also use this handy checklist to summarise the above:

To return to a key point we’ve mentioned throughout this guide, the important thing here is to get to work as soon as you can to help give yourself the best chance of making your Black Friday 2018 sales event run as smoothly as possible.

Also, be sure to make the most of our survival guide and help rid yourself of the common concerns business owners can have at this time of the year.


These pages contain general information only.

TNT makes no warranties, representations or undertakings about any of the content of this website (including, without limitation, any as to the quality, accuracy, completeness or fitness for any particular purpose of such content); or any content of any other website referred to or accessed by hypertext link through this web site (“third party site”).

TNT does not endorse or approve the content of any third-party site, nor will TNT have any liability in connection with any of them.

* TNT reserves the right to verify all claims for the discount (BF40) and to refuse to award the discount. TNT reserves the right to change these terms and conditions for the discount at any point at its sole discretion and/or end the discount.

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